Pure Possibility is an ongoing beauty project that started during the COVID-19 quarantine. All work stopped for me, and most of the creatives in the fashion world. Our normal had changed, but we had more time to breathe, be with our loved ones and start a new hobby, so I asked my partner to be my model, and create different characters. Despite challenges, I believe that there is hope through beauty because it can allow imagination. This project started as a way to express me creatively, and as a side effect, it brought creative mindfulness, to create themes and tell a story. My purpose for this project is to allow the viewer to find beauty and escape into Pure Possibility, whatever the challenge, whatever the opportunity. 


Photography and Creative Direction by me

Model David Rode

Using Format